CASE FILE 001 · MENSWEAR MEETS CHAINSAWS · REC
Suits
& Saws.
A brand built on grit. Grown with strategy.
The challenge
XTREME Tree Service was Central Louisiana’s best-kept secret — exceptional work, no recognition. Twelve years in business without a record month. The plan was simple: stop being a secret.
Before / after
DOCUMENTEDBEFORE
- Exceptional work, zero recognition
- Twelve years without a record month
- No content system, no campaign, no reach
AFTER
- January, February, and March 2026 — each the highest-grossing month in company history
- 505% revenue growth, Q1 2026 vs Q1 2025
- 500K+ organic impressions across Instagram, TikTok, and Facebook
- $10,000 raised for the Louisiana Lions Camp for Disabled Children
The idea
We put manager Dalton Johnson in a tailored suit, handed him a chainsaw, and parked a hearse-limousine in the trees. The message underneath the spectacle: this is what professionalism in tree work looks like. Clean. Disciplined. Premium.
Then we tied it to something bigger — every cut, every view, every shared video pointed to a $10,000 donation to the Louisiana Lions Camp for Disabled Children. People didn’t just watch. They donated — from Pineville to people thousands of miles away who’d never used the company. The campaign made the market fall in love.
WHAT SR BUILT
Results timeline
Nov 2025
Production — suit, saw, hearse, and a one-minute film.
Dec 2025
Campaign runs daily across Instagram, TikTok, and Facebook.
Jan–Mar 2026
Three consecutive record months — the best in twelve years of business.
Q1 2026
505% revenue growth year-over-year. $10,000 delivered to the Lions Camp.
Today
The inbound is still coming.
“Sebastian and SR Marketing are top notch. Very innovative, creative, attention to not just every detail, but the RIGHT details. We've seen a tremendous positive growth in our business during our time working together and plan to continue. If you want positive trends and growth, I strongly encourage working with this guy.”
THE TAKEAWAY
Spectacle earns the attention; substance keeps it; generosity multiplies it. The suit got people to look — the discipline behind it, and the $10,000 promise, got them to care. That's the difference between going viral and building a brand.